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Norwex - Less chemicals in your world [Nov. 24th, 2007|06:38 pm]
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About Norwex Microfiber

Why Choose Norwex

Welcome to the world of Microfiber! You are about to learn about the vast possibilities we have in producing a tailor made microfiber product range that suits your needs exactly.

Cleaning with microfiber is tomorrow’s cleaning system, and it’s here today. It is:

  • Environmentally Friendly
  • Improves the indoor environment by achieving a cleaner result
  • Very cost efficient through high quality long lasting products
  • Loved by the cleaner due to easy cleaning and the ergometric friendliness of the system.

We have been in the business of marketing microfiber since 1994 - which means that we have extensive marketing experience in the comparatively young business. We know the customers’ needs because we have the product knowledge that is based on the needs of the marketplace.What are the benefits of Microfibre cleaning?

Microfibre cloths are environmentally friendly. They can reduce the consumption of cleaning chemicals in your home up to 90% while at the same time cutting down your exposure to toxic fumes. This can make a big difference for anyone with allergies and chemical sensitivities. In important areas of our home like bathrooms and kitchens, microfibre cloths remove 99% of the bacteria from surfaces, resulting in a cleaner, healthier environment. Microfiber cloths are very durable. They are widely used in commercial cleaning environments and can withstand the rigors of everyday usage.

Source: http://www.norwex.com

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Enviro Update 2007 [Nov. 24th, 2007|04:20 pm]
MrGreen.biz Community Group

More at: http://mrgreenbiz.wordpress.com
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“ASPARTAME marketed as ‘NutraSweet’, ‘Equal’, and ‘Spoonful’” [Nov. 22nd, 2007|11:15 pm]
MrGreen.biz Community Group
WORLD ENVIRONMENTAL CONFERENCE on “ASPARTAME marketed as ‘NutraSweet’, ‘Equal’, and ‘Spoonful’”. In the keynote address by the EPA, they announced that there is an epidemic of multiple sclerosis and systemic lupus, and they did not understand what toxin was causing this to be rampant across the United States. I explained that I was there to lecture on exactly that subject.

When the temperature of Aspartame exceeds 86 degrees F, the wood alcohol ASPARTAME converts to formaldehyde and then to formic acid, which in turn causes metabolic acidosis. (formic acid is the poison found in the sting of fire ants). The methanol toxicity mimics multiple sclerosis; thus people were being diagnosed with having multiple sclerosis in error. The multiple sclerosis is not a death sentence, where methanol toxicity is.

In the case of systemic lupus, we are finding it has become almost as rampant as multiple sclerosis, especially Diet Coke and Diet Pepsi drinkers. Also, with methanol toxicity, the victims usually drink three to four 12 ounce cans of them per day, some even more. In the cases of systemic lupus, which is triggered by ASPARTAME, the victim usually does not know that the aspartame is the culprit. The victim continues its use aggravating the lupus to such a degree, that sometimes it becomes life threatening.

When we get people off the aspartame, those with systemic lupus usually become asymptomatic. Unfortunately, we can not reverse this disease. On the other hand, in the case of those diagnosed with Multiple Sclerosis, (when in reality, the disease is methanol toxicity), most of the symptoms disappear. We have seen cases where their vision has returned and even their hearing has returned. This also applies to cases of tinnitus.

During a lecture I said “If you are using ASPARTAME (NutraSweet, Equal, Spoonful, etc.) and you suffer from fibromyalgia symptoms spasms, shooting pains, numbness in your legs, cramps, vertigo, dizziness, headaches, tinnitus, joint pain, depression, anxiety attacks, slurred speech, blurred vision, or memory loss- you probably have ASPARTAME DISEASE!” People were jumping up during the lecture saying, “I’ve got this, is it reversible?” It is rampant. Some of the speakers at my lecture even were suffering from these symptoms.

Source: http://www.newfoundationspubl.org/from48.htm
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Most Green Marketing Claims Aren’t True, Says New Report [Nov. 22nd, 2007|11:14 pm]
MrGreen.biz Community Group
READING, Penn., Nov. 19, 2007 — The overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstantiated, according to a comprehensive survey released today.

According to a report by TerraChoice Environmental Marketing, “greenwashing is pervasive,” with the risk that “Well-intentioned consumers may be misled into purchases that do not deliver on their environmental promise.”

In the spring of 2007, TerraChoice sent research teams into six category-leading “big box” retail stores with instructions to “record every product-based environmental claim they observed.” In all, the teams examined 1,018 consumer products bearing 1,753 environmental claims. Products ranged from cleaning and personal care products to televisions and printers.

Of the products examined, “all but one made claims that are either demonstrably false or that risk misleading intended audiences,” according to the report.

TerraChoice identified six types of labeling problems. They include claims that had no proof to back up their assertions, claims that are so vague that their meaning is likely to be misunderstood by consumers, claims that are irrelevant to their respective products, claims that are technically true but distract consumers from a product’s real problems, and claims that misuse or misrepresent certification by an independent authority.

“We are now entering a phase where the consumers have a lot more access to information than they have ever had in the past,” says Scot Case, vice president of TerraChoice. “I think the marketing departments haven’t quite realized what strong demand there is for that kind of transparency. So I would hope that this six sins of greenwashing will wake people up — that people are expecting a higher level of scrutiny than they used to need for these kinds of claims.”

The report offers suggestions for both marketers to avoid each of the six “sins” in the future, as well as to consumers to help them ask tough questions when they see marketing claims.

Misleading consumers on environmental marketing claims can have significant impacts, says Case. “I think the real danger is if people are successful with their greenwashing efforts, then the truly green, the truly innovative companies — the ones that have really figured out how to reduce their carbon footprint, how to produce a nontoxic product, how to make products out of renewable materials that can be reused and are really — the truly innovative products are going to lose out.”

The report can be downloaded from the TerraChoice website.

Source: http://greenbiz.com/news/news_third.cfm?NewsID=36271
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